The Underappreciated Social Media Site: Polyvore, by Clare Dugmore
Every author needs a few good social media sites to procrastinate connect with readers on, and the common ones are Facebook, Twitter, Instagram and Pinterest. One site that’s often overlooked, but allows for plenty of creativity is Polyvore. It’s a community powered social commerce website. Members curate products into a shared product index and use […]
How Working for CQ Changed My Views of the Publishing Industry, by Clare Dugmore
When I started working for CQ just over two years ago, I thought I was pretty publishing savvy. While working on my own writing projects, I’d researched the usual dos and don’ts of querying, book marketing and self-publishing. I accepted I didn’t know it all – I’m a firm believer every aspect of life is […]
M is for Marketing, by Nikki Tetreault
How do I market my book? We get this question in our inbox on a daily basis, and it plagues almost every author out there. Often the answer is a menagerie of social networks, advertising, and blog tours all saying, “Buy my book”.  Problem is, these have become so convoluted and cluttered that it winds […]
Building Your Author Platform with the A to Z Blogging Challenge, by Clare Dugmore
When it comes to marketing books online, authors are encouraged to establish a platform. We’re told to get involved in social media, and often that involves starting a blog. How do we go about building an audience for our blog though?   There are the basics, of course. Build an attractive, easy to navigate site. […]
Ten Ways Authors Can Connect With Readers On Social Media, by Clare Dugmore
Last month I wrote about how you need to be a real person on social media, and form relationships with potential readers so that when you release a book, these people care enough to buy it. Today, I’d like to discuss some ways you can actually connect with your readers. Be Visual. In marketing, experts […]
Don’t Be The Ol’ Gil of Social Media, by Clare Dugmore
If you’ve watched The Simpsons you’ll be familiar with the character Gil Gunderson, a down on his luck salesman who is always trying to get the Simpson family to buy his latest product. Normally by shoving it down their throats or desperately begging and pleading. If you’re an author on social media, you don’t want […]