Release Day!

Death by Cliché

By Bob Defendi

Monday, Death by Cliché released on Amazon. On Kindle. The other formats came later, but in case you’re reading this post to see what’s available now, here’s what I’ve found in my fairly obsessive checking: Kindle, Paperback, and Audio (via

Barnes and Noble: Paperback.

Itunes: Audio.

So Monday was slow. Not terribly surprising, since we didn’t really advertise it Monday. I put out a notification or two on Facebook, but that was all. I probably sold a few copies. I watched my rankings creep up. By Tuesday, I hit about 44k in the rankings. I also started worrying about a lack of a paperback version. I asked the publisher and discovered that we were waiting on some part of the approval process from Ingram at that point.

However, Monday I did get my first review. 5 stars. That’s the advantage of having released the audiobook in podcast form 8 years previous (or at least an earlier version of it). The people who bought my book that first day were already familiar with it. In fact, that first review said that he listened to the book about once per year.

Tuesday we also dropped the Hold 322 podcast for the week, and in it we plugged the book. I’m sure that accounted for my Tuesday sales because I didn’t have much more to announce on Facebook.

Also around then I printed up posters for the book release party on Saturday and sent out invites to most of my friends on Facebook. So far the acceptances on that front aren’t what I’d call a runaway success.

Wednesday my Big Idea post went up on Scalzi’s blog. Since then, I’ve had healthy sales every day. At least healthy for the first release of a relatively unknown author. I hit #20 in Humorous Fantasy and #2 in hot new releases for Humorous Fantasy. I’ve dropped to number #3 since then.

Thursday, the MC for my book release event pointed out that I’d misspelled the name of one of the Comedians. Friday I printed new posters and took them up to the venue.

Yesterday was a big all day game for me. So I didn’t do much more than hit refresh a few times on Amazon.

So, as of today, I’m floating in the 30s in Humorous fantasy and I’m #3 on Hot New Releases in the same category. The paperback and audio version are both out. I’m feeling good about plugging it in places. Next Sunday I likely start my podcast tour.

I should plug my Book Release Party.

Saturday, June 11 at 7 PM - 9 PM
Hastur Games and Comics
6831 S State St, Midvale, Utah 84047

I hope to see some of you there. I intend to bring cookies.

The next installment awaits...
Slouching Towards Amazon: LTUE Post Mortem